BE A STEADY VOICE IN A WORLD THAT CONTINUES TO TREMBLE AROUND US

Image courtesy of Felix Mittermeier on Unsplash

Many of us on the east coast have experienced crazy weather this week. Our unpredictable times just keep coming!

If you’re a leader, that means people are looking to you as a steady rock amid so much uncertainty.

That mightn’t be something you’ve sought, or even want – but it’s happening just the same.

The 2022 Edelman Trust Barometer shows our trust in government has never been lower. Trust in all forms of media has dropped further than ever before.

We’re turning to our employers, people in our neighbourhood and anyone who seems to have a credible voice, as sources of truth.

Leaders who can communicate with clarity and credibility are the ones who’ll be heard and have influence. Here are three areas to focus on:

Be solid in your message. When I coach senior leaders, I’m amazed at how many lack confidence when they need to step into the spotlight and deliver important communication. They might believe what they’re saying deep down, but on the surface it doesn’t sound that way. You have to buy what you’re selling.

Be real. Why is Jacinda Ardern consistently hailed as an outstanding communicator? She knows her stuff but she’s also human in the way she expresses it. To be credible, you must find a way to connect with whoever you’re talking to. Speaking at them from a lofty height won’t cut it.

Be a constant improver. Few people arrive in the world as outstanding communicators. You can learn the skills to communicate with credibility and influence – then make it your practice to never stop improving. Your teams, clients and community are depending on it.


Dr Neryl East is a professional speaker and executive coach who shows leaders how to be heard, stand out and command influence. Connect with Neryl on LinkedIn here: https://www.linkedin.com/in/neryleast/

Neryl East
Neryl East is a reputation, communication and media expert who shows businesses and organisations how to stand out - for the right reasons! EDUCATION: PhD in Journalism, University of Wollongong Master of Arts, University of Wollongong Certificate IV Training and Assessment (TAFE NSW) International Certificate of Public Participation (IAP2) EMPLOYMENT HISTORY: Director - Neryl East Communications Pty Limited Manager Communications and Public Relations - Wollongong City Council Manager Media and Communications - Shellharbour City Council Head of Communications and Marketing - Australian War Memorial Lecturer and tutor - University of Wollongong Lecturer - APM College of Business and Communication Manager External Relations - University of Western Sydney Freelance journalist - The Australian, ABC, Southern Cross Television, Prime Television News Director - WIN Television, Western NSW Journalist/producer/presenter - WIN Television, Wollongong Journalist/producer - Radio 2CH INTERESTS: Netball umpiring, theatre, travel
http://neryleast.brandyourself.com/
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