Master classes in communication
Through expert master classes and specialist coaching - delivered either online or in person - Dr Neryl East works with teams and individuals to build credibility and influence through outstanding communication performance.
Our approach is tailored to your specific needs; whether it's critical conversations or staff communication, significant presentations, media interviews or written interactions, you will enhance your skills to the level demanded in today's reputation-driven world.
Programs can be adapted for any audience size, always focused on your outcome and custom-designed for your business or organisation.
Browse our master classes below or contact us to tailor a program to your needs.
Clear and confident communication
A master class for any organisation, team or individual wanting to communicate in a way that makes people sit up and take notice
Key Takeaways:
How to transform your communication by shifting your mindset
The keys to really understanding your audience so they feel connected to you from the start
How to choose the right communication channel to get the best result in any situation
Specific tools for communicating one to one, one to few and one to many
The confidence keys; how to build and radiate presence and credibility so people want to engage with you
Life-changing tips for tackling challenging conversations
Techniques from a professional speaker on how to deliver outstanding presentations
Presentations that Pack a Punch
A master class on communicating with credibility and influence in front of an audience
Key takeaways:
Understand the importance of knowing your audience and tailoring your message
Have a toolkit of skills for speaking in public
Know how to engage an audience without relying on PowerPoint slides
Be able to tell stories that sing and answer questions with style
Have increased confidence in their presentations
Advanced Media Interview Skills
A master class to ensure you get your message across through the media
Key takeaways:
Understand how the media works and what journalists seek from a spokesperson
Have practical skills in one-on-one interviews and media conference scenarios
Know what to do if caught in a negative media situation
Understand the interaction between traditional and social media
Clear Business Writing
A master class on getting your written message across the first time, every time
Key takeaways:
Understand the consequences if their writing is not easily understood
Recognise the needs of different audiences and specific ways to communicate with them
Have specifc techniques for making their writing more clear
Demonstrate improved writing skills directly relevant to their work
We’ll cover:
The perils of unclear information
Making it plain without dumbing it down
Considering your audience
Adapting your writing style to the specific channel
The plain language toolkit
Putting it into practice
Strategic Crisis Communication
A master class on how to communicate before, during and after a crisis
Key takeaways:
Recognise the genuine risks of a crisis striking their organisation
Understand the significant longterm impacts of a crisis
Be able to implement specifc communication techniques in a crisis
Have a greater ability to communicate with credibility and influence
Understand the role of the media in a crisis and how to make effective media statements
Be able to develop both a real-time and long-term crisis communication plan
Have specific actions to take back to their organisation
We’ll cover:
Managing crises in the age of disruption
Current case studies in crisis communication
Getting on the front foot: managing issues before they escalate
Crisis preparation: developing a crisis communication plan
Specific communication approaches in the eye of the storm
Putting it into practice: your crisis response
The road to rebuilding reputation
The long haul: crisis-proofing your organisation
Communication Audits and Strategies
Don’t risk your organisation’s reputation through poor communication
Communication audits
Neryl visits your organisation to get to know your brand and what you need to achieve from your communications. She’ll take away as many communication samples as possible, then carry out her expert appraisal of your digital and hard copy communication pieces. You’ll get a detailed report and steps to move your communication from ordinary to outstanding
Communication strategies
In today’s reputation-driven world, it’s not enough to communicate in an ad hoc, reactive way. Savvy organisations know that to get their message across efectively, their communication must be deliberate, consistent and sustained. Neryl has worked with many organisations to develop communication strategies and action plans, both for specifc projects and to build reputation across the whole business. Strategies can be developed as a stand-alone or in conjunction with a communication audit.
WHY WORK WITH DR NERYL EAST?
Neryl has worked with leaders at the highest level to ensure they communicate with confidence and clarity in very high-stakes situations.
She also has:
Four decades of experience as a professional communicator, including more than 10 years as a journalist in television, radio and print.
Spent more than a decade managing critical issues in the rough-and-tumble of local and state government, including the fall-out from one of Australia’s biggest corruption scandals.
A PhD in Journalism and has won national journalism awards - she’s also an Amazon best-selling author on communication and media.
“Neryl’s approach clearly displays the expertise garnered through many years of real life experience. I recommend Neryl to uplift any senior executive’s confidence in communicating with influence and credibility.”
