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Fictitious schools are a glimpse of our AI-driven future

There’s no doubt about it; generative AI saves time and elbow grease if you need to churn out large amounts of content.

The problem, when it comes to public communication at least, is that inaccuracy will soon become so “normal” that we’ll have even less trust in anything we’re told.

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Lessons from tough communication

As a senior leader, how do you convey crucial messages under pressure?

We frequently see leaders in the media delivering high-stakes news, often unaware of how their word choices, tone and movements shape perceptions.

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