If you lead a team, this quality is essential

Written By Neryl East

I love this quote that jumped out at me from a US university website:

“Without credibility you may end up being a leader of one — yourself.”

So true, isn’t it?

The word credibility comes from the Latin “credibilis - worthy to be believed”.

In an age where infobesity is a common term, an onslaught of even more information won’t help your teams, especially when they’re struggling with the challenges of our changed world.

What they need from you as leader is a new level of discernment and expertise in the way you communicate so you’re clear, open, compassionate and human.

Your team is looking to you as a trusted voice. Grow the qualities that ensure you’re always worthy to be believed.

Don’t become a leader of one if you need to be credible for many.

Neryl East
Neryl East is a reputation, communication and media expert who shows businesses and organisations how to stand out - for the right reasons! EDUCATION: PhD in Journalism, University of Wollongong Master of Arts, University of Wollongong Certificate IV Training and Assessment (TAFE NSW) International Certificate of Public Participation (IAP2) EMPLOYMENT HISTORY: Director - Neryl East Communications Pty Limited Manager Communications and Public Relations - Wollongong City Council Manager Media and Communications - Shellharbour City Council Head of Communications and Marketing - Australian War Memorial Lecturer and tutor - University of Wollongong Lecturer - APM College of Business and Communication Manager External Relations - University of Western Sydney Freelance journalist - The Australian, ABC, Southern Cross Television, Prime Television News Director - WIN Television, Western NSW Journalist/producer/presenter - WIN Television, Wollongong Journalist/producer - Radio 2CH INTERESTS: Netball umpiring, theatre, travel
http://neryleast.brandyourself.com/
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