Your reputation is more fragile than ever right now
Major reputation issues can rear up from unlikely sources, underlining how important it is for leaders to stay alert and get on the front foot when a problem arises.
To an outsider, a classical orchestra wouldn’t seem to be a hotbed of controversy, but the MSO has spent the last few weeks in the spotlight for all the wrong reasons.
The cancellation of a performance by an acclaimed pianist who made on-stage comments about the war in Gaza, musicians voting no confidence in their boss who then departed, Peter Garrett engaged to review the situation… it reads more like a spicy soapie than the goings-on of a respected arts institution.
Some organisations, businesses and government agencies lurch from negative headline to scathing meme and it all starts to blur because we’re used to them being on the wrong side of public opinion.
But when a negative story comes from an unexpected place, people sit up and take notice at double speed.
Those with strong reputations, or at least a neutral public perception, have further to fall than a brand that’s already on the nose.
So, as the Melbourne Symphony Orchestra looks, in its own words to “learn from these events”, what can leaders take away?
Don’t be blindsided, be prepared. With the world awash in sensitive, controversial and political issues, there’s never been a stronger chance that your organisation, however benign your image, will get caught up in something that’s perceived to be scandalous. Brainstorm potential scenarios and plan how you’d respond if they happened.
An issue can grow whenever there’s conflict between parties related to your organisation or an important stakeholder’s expectation hasn’t been met. Make it your business to know where the risks are and address them quickly rather than letting them fester.
Be clear on what you stand for and communicate about it consistently. Strong values and a robust culture make it easier to determine your stance if controversy touches your organisation.
The media is ever-hungry for the three Cs; conflict, controversy, confrontation. Be vigilant and protect your reputation with care.
