The Advantage of Transparent Leadership

Back in a decade when the height of my hair was only matched by the size of my shoulder pads, I learned a lesson as a young TV reporter about the power of leading with transparency.

I was doing yet another story about thick, choking pollution spewing from a steel plant in the regional city where I worked.

For years, the steelworks operators had treated the media with contempt, denying there was a pollution issue and giving us only dismissive responses.

Hardly surprising that most stories about the local steel industry were negative.

Then there was a change of leadership. A new general manager arrived in town.

He agreed to my request for an interview, which was a surprising first step. Then he floored me by not denying the problem, blaming others or trying to deflect the issue.

On camera, he explained clearly and concisely how a plant malfunction had caused the latest pollution event. He took responsibility and apologised for the impact, guaranteeing that it wouldn’t happen again.

Wow.

I went away without a controversial story but with a deep admiration for this leader and his willingness to be transparent, even when the company’s reputation was taking a hit.

In our high-stakes business environment today, leaders face huge pressure to drive results, manage crises and maintain stakeholder trust. Yet a fundamental aspect often overlooked is the power of transparent communication.

Leaders who attempt deception in difficult situations play a dangerous game. In contrast, transparency creates not just short-term solutions but long-term trust and strategic strength.

Being honest might feel uncomfortable at times, but it’s a discomfort well worth enduring.

Neryl East
Neryl East is a reputation, communication and media expert who shows businesses and organisations how to stand out - for the right reasons! EDUCATION: PhD in Journalism, University of Wollongong Master of Arts, University of Wollongong Certificate IV Training and Assessment (TAFE NSW) International Certificate of Public Participation (IAP2) EMPLOYMENT HISTORY: Director - Neryl East Communications Pty Limited Manager Communications and Public Relations - Wollongong City Council Manager Media and Communications - Shellharbour City Council Head of Communications and Marketing - Australian War Memorial Lecturer and tutor - University of Wollongong Lecturer - APM College of Business and Communication Manager External Relations - University of Western Sydney Freelance journalist - The Australian, ABC, Southern Cross Television, Prime Television News Director - WIN Television, Western NSW Journalist/producer/presenter - WIN Television, Wollongong Journalist/producer - Radio 2CH INTERESTS: Netball umpiring, theatre, travel
http://neryleast.brandyourself.com/
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