One year on, is your love for ChatGPT still strong?

Can you believe ChatGPT has just notched up its first birthday?

Of course, it’s been around much longer than that but just over a year ago it was unleashed on regular users, taking many of us by surprise and heralding a massive communication shift.

Since then, a vast array of generative AI tools have arrived on the scene, enabling us to fast-track everything from financial analyses to video production.

We can clone voices, assess the mood in meetings and bring our dead ancestors back to life through photos that move and talk.

And here’s a question I like to ask: Are you clear on where the line sits between responsible use of generative AI and the danger zone for your credibility?

It’s a conversation few leaders are having – but all need to, in my view.

Many businesses and organizations are taking the approach of looking the other way while employees use generative AI without guidelines.

That’s a reputation problem waiting to happen. How long before incorrect information about your business is sent to a client courtesy of ChatGPT, or an inappropriate AI-generated image finds its way into the public domain?

While we all fall in love with harnessing the amazing tools now available, we need to acknowledge there’s no playbook.

The Australian government’s interim guidance for public service agencies has “accountability and human centred decision making” as one of its four principles.

That’s a solid rule of thumb for us all.

Seeking expert guidance in integrating generative AI seamlessly into your organization while maintaining credibility? Connect with me for a tailored leadership briefing and the formulation of precise AI guidelines. Let's elevate your strategy together.

Neryl East
Neryl East is a reputation, communication and media expert who shows businesses and organisations how to stand out - for the right reasons! EDUCATION: PhD in Journalism, University of Wollongong Master of Arts, University of Wollongong Certificate IV Training and Assessment (TAFE NSW) International Certificate of Public Participation (IAP2) EMPLOYMENT HISTORY: Director - Neryl East Communications Pty Limited Manager Communications and Public Relations - Wollongong City Council Manager Media and Communications - Shellharbour City Council Head of Communications and Marketing - Australian War Memorial Lecturer and tutor - University of Wollongong Lecturer - APM College of Business and Communication Manager External Relations - University of Western Sydney Freelance journalist - The Australian, ABC, Southern Cross Television, Prime Television News Director - WIN Television, Western NSW Journalist/producer/presenter - WIN Television, Wollongong Journalist/producer - Radio 2CH INTERESTS: Netball umpiring, theatre, travel
http://neryleast.brandyourself.com/
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AI and credibility: Where’s the balance?

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